Tuesday, May 24

New website, blog, and social media pages!

I've finally launched my new website! It's got a whole new look, includes tons of new illustration, fine art & design work—and the new format will be much easier for me to make regular updates. Plus, I've integrated my blog with the new site so you can find everything here: 

Please be sure to bookmark and subscribe to my feed there to continue to get updates on my blog. I'll no longer be posting to this blogspot page.

I'm hoping to tweak a few things about my new site design over the next few months—but do take a look and feel free to let me know your thoughts!

Also, I've recently (or more like finally!)  joined the social media world! :)
I've launched a Facebook page for my illustration work, and you can follow me on Twitter too, @jeaninehender.

In the meantime, I've just gotten 2 big, super exciting jobs that I'm diving into! I'm illustrating covers for a 3-book series for Penguin, and also hand-drawing type & designing an awesome lead title for Sourcebooks. So, I may be a bit sporadic with updates over the next few busy weeks, but can't wait until I'm able to share more details about these projects!

Thursday, May 19

Licensing workshop and Surtex/Stationary Show

Last weekend I took Cheryl Phelps' art licensing workshop in NYC. Cheryl is pretty much a guru in the world of licensing and greeting cards—and I had always heard that she was an incredible speaker. I'm so happy I took it; She shared an insane amount of helpful information about getting started in the industry and marketing your work for product/packaging usage, and I left feeling super inspired.

In the last few years—as I've listened to feedback on my work from art directors—I've begun to realize the potential life my style could have in the licensing world, but was kind of overwhelmed at the sheer idea of getting into it. Seems so vast and foreign—I didn't know where to even begin to look for more information about how to get started. So, this was a perfect intro for me. She shared info, tips, and even contacts—and all in such a clear, non-intimidating way. I definitely have some ideas now about how to gear my work toward this, and who I want to work with in this market.

The workshop also coincided with the Surtex and National Stationary Shows in NYC. I'd always heard that these are the shows to be in as a licensing artist, but I never actually fully understood how it all worked or what it was all about. So, the day after the workshop I stopped by the Javitz Center to check it out, and now really have a much fuller sense of the industry as a whole. I definitely would like to make a real plan to begin to persue the field over the course of the next year—and see if I can add licensing/product illustration & greeting cards/stationary to my resume in the near future!